Checklist
Nine things to fix on a local business website this week
None of these need a developer or a budget. Most take under an hour.
- Put your phone number in the header as a tappable link, not as plain text in an image or a footer.
- Say which areas you cover, in words, on the homepage. “Middlesbrough, Stockton and Redcar” beats “the North East”.
- Make the first line of your homepage say what you do and for whom. Not your company values.
- Open your own site on a phone, on mobile data, and count the seconds. If it is over three, that is your priority.
- Check every form actually delivers. Submit one yourself and confirm the email arrives — silent form failures are common and invisible.
- Add your prices, or a price range, or at least a “from”. Refusing to indicate cost loses more enquiries than a high number does.
- Replace stock photography of strangers with photographs of your actual work, premises or team.
- Give every page a unique page title that includes the service and, where relevant, the place.
- Check the copyright year in your footer. A stale year quietly signals an abandoned business.